ABOUT US

Bringing People Closer with Wiggies Ice Cream

Wiggies began when the owner lost his job and needed a way to support his family. A friend suggested starting an ice cream business. It was affordable, practical, and suited to the warm weather in the Philippines. That idea quickly turned into a real business.

Today, Wiggies is more than just an ice cream brand. It’s a story of starting from scratch, staying focused, and bringing comfort and delight to customers of all ages through quality ice cream made with care.

OUR MISSION

To create high-quality ice cream that brings happiness to customers, meaningful work to employees, and positive impact to the community.

OUR VISION

To become a trusted leader in ice cream, known for safety, innovation, and heart—reaching both local and international markets.

Why Choose Wiggies?

Wiggies story began with a simple dream—to share happiness through something timeless and joyful. For us, ice cream isn’t just dessert; it’s comfort, celebration, and a way to bring people closer.

Wiggies inspiration comes from Filipino values of family, sharing, and togetherness.

That’s why every Wiggies flavor is crafted with care, using quality ingredients that bring out both the classics we all love and the unique tastes that remind us of home.

Wiggies ice cream is more than a treat—it’s about creating moments of laughter, connection, and memories that make life sweeter.

People choose Wiggies because it’s not only delicious, it’s personal. It’s ice cream made to bring people closer and turn simple moments into something special.

At Wiggies, our promise is simple:

We don’t just serve ice cream, we share happiness, one scoop at a time.

Wiggies Ice Cream Supports Local Farmers

WIC proudly supports local farmers by buying the raw ingredients we use for our ice cream directly from them. Our goal is to give you quality products while also helping our farmers earn a living.

Famous for our flavors like Gabi Keso, Ube Keso, Mango Supreme, Avocado, Mais Keso Langka, and more, WIC makes sure that every ice cream you enjoy is not only delicious but also helps support local communities.

Innovative and Eco-Friendly Packaging

WIC takes pride in its smart secondary packaging — a durable styrofoam container that keeps your ice cream perfectly frozen for up to 8 hours. It’s convenient, reliable, and reusable!

Bring your styrofoam packaging on your next purchase and enjoy an exclusive discount as our way of saying thank you for helping us reduce waste and care for the environment.